Everyone to the farm! Le Bon Marché invites MYUM.
PATRICE DURAND
MYUM – The Veggy Toys at Le Bon Marché Rive Gauche 🥕🥬
MYUM – The Veggy Toys is delighted to present a wide selection of its collections of handmade crocheted toys on the ground floor at 24 rue de Sèvres.
For the “Tous à la ferme” (All to the Farm) exhibition, discover the MYUM universe through its nature-inspired creations: fruits, vegetables, animals, birds, and small insects come to life as colorful toys full of personality.
Until April 19, 2026, Le Bon Marché Rive Gauche celebrates spring with a true immersion in the countryside. From the greenhouse to the chicken coop, and through the vegetable garden, the MYUM universe sets up in the heart of Paris, in one of the capital's most emblematic department stores.
“I immediately embraced the “Tous à la ferme” proposal from Le Bon Marché Rive Gauche. It's a wonderful opportunity for MYUM to share its creations and values with the public. From the countryside to the heart of Paris, it's just a small step after all!
It's also a magnificent recognition of the work of our artisans. For the women who make MYUM toys, seeing their creations distributed by Le Bon Marché, one of the capital's most prestigious and avant-garde department stores, is a source of true pride.”
— Faustine Durand, founder of MYUM
You can find MYUM on the ground floor of the store.
And you can also find us in the "Tous à la ferme" catalog...
And on the Bon Marché website...
At MYUM, we are proud to keep alive the tradition of crochet, an ancestral artisanal technique that is slowly disappearing in an increasingly mechanized world.
The VEGGY TOYS were designed to accompany babies in their journey of discovery and dietary diversification. Fun toys in the shape of fruits and vegetables, sometimes mischievous, always joyful, which convey from an early age a positive and committed message for nature and humanity.
Through its creations, MYUM educates children about Nature and healthy eating, while advocating for more responsible manufacturing.
Each toy is designed with respect for the environment and contributes to valuing the know-how and empowerment of women artisans who bring MYUM creations to life, stitch by stitch.
🥕 MYUM – All to the farm!
📍 Le Bon Marché Rive Gauche — 24 rue de Sèvres, Paris
📅 Until April 20, 2026
