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Faustine is learning to crochet with a friend. Initially a hobby, in parallel with her studies at the Beaux-Arts in Paris, she was quickly taken by crochet passion.

She creates all kinds of fruits & vegetables, carrots, radishes, turnips, strawberries and aubergines... And adds eyes and mouths to them. It's more Kawaii!

His creations are spotted on Instagram by the legendary boutique on rue st Honoré.

The adventure begins at Colette!

Very quickly, the orders accumulate. But crochet is a manual technique that requires a lot of time. A carrot requires 2 hours of work! And Faustine can no longer do everything on her own.

To keep up with demand, Faustine teams up with Jenny and Lin. Jenny runs a pouch bag workshop and Lin is a master crocheter. Together they create MyuM - Craft Factory.

Faustine takes care of the creation and organizes the distribution.
Lin assembles a team of nimble women, trains them and distributes tasks.
Jenny manages the supply and makes the link between China and France.

The workshop is made up exclusively of women. Most of them work from home and end up in the workshop for assembly. They can thus stay in their village of origin, combining family life and work.

Initially 3 women craftsmen, today there are more than 30! Thus MyuM encourages the work of women in a respectful way and participates in their emancipation.

In 10 years, we have continued to improve.
Here are some key dates:
2014 – MyuM goes organic.
2018 – MyuM imports by train
2020 – MyuM opts for corn fiber packaging.
2021 – MyuM launches the process. to obtain WFTO certification.

Since 2013, MyuM develops and is exported while respecting the
People, Animals and Environment.