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Our history
2005 - 2008
Faustine learned to crochet with a friend, Paulina Leonor. Initially a hobby, alongside her studies at the Beaux-Arts in Paris, she quickly developed a passion for crochet.
*A huge thank you to Paulina, without whom MYUM probably wouldn't have seen the light of day, and the world would have been a very sad place!
2009 - 2010
Travels to Japan to continue her studies at the National University of Fine Art, Tokyo Geidai.
To which she adds a sabbatical year, seduced by the Japanese way of life and culture.
On this occasion, Faustine creates all kinds of fruits & vegetables: carrots, radishes, strawberries, eggplants ... And adds eyes and a mouth that sticks out its tongue.
It's more Kawaii!
2011
Back in Paris to get her final degree at the Beaux-Arts de Paris. And surprise! Her creations are spotted on Instagram.
Colette, the legendary boutique on rue St Honoré, loves her creations and wants more!
Colette places her first order.
Faustine spends an entire summer crocheting like crazy! The MYUM adventure has begun!
2012
Orders quickly piled up. But crocheting is a manual technique that requires a lot of time. One carrot requires a good two hours of work!
Faustine can no longer do everything on her own.
2013
To keep up with demand, Faustine teams up with Jenny and Lin. Jenny runs a pouch bag workshop and Lin is a master crocheter.
Together they create MyuM - Craft Factory.
Faustine takes care of the creation and organizes the distribution.
Lin gathers a team of women with fairy fingers, she show them how to make the toys.
Jenny manages the supply and makes the link between China and France.
The workshop is made up exclusively of women. Most of them work from home and end up in the workshop for assembly. They can thus stay in their village of origin, combining work and family life.
Initially 3 craftswoman, today there are more than 30! Thus MyuM encourages women empowerment in a respectful way and participates in their emancipation.
In 10 years, MyuM have continued to improve.
Here are some key dates:
2014 – MyuM goes organic.
2018 – MyuM imports by train
2020 – MyuM opts for corn fiber packaging.
Since 2013, MyuM develops and is exported while respecting the
People, Animals and Environment.