The child's food diversification journey

Let’s Cultivate Our Garden! 🌱 Healthy Eating & Education Through Fruits and Vegetables

Children’s nutrition is at the heart of many health and educational challenges. As eating habits evolve and childhood obesity continues to rise, it is increasingly important to help children rediscover the pleasure of simple, natural, and varied foods.

A survey* conducted by Harris Interactive for the French government in March 2024 revealed that nearly one in five young people (20%) cannot tell a zucchini from a cucumber, with some even confusing them with an eggplant. This highlights a growing disconnect between children and the foods they eat, as well as where those foods come from.

Mens sana in corpore sano — A healthy mind in a healthy body!

Nutrition is about much more than simply eating well. Food plays an essential role in a child’s growth, health, and overall development, as well as in their psychosocial and emotional development.

A varied, balanced diet rich in fruits and vegetables helps build healthy habits from an early age.

That is why it is important to introduce children early to a wide variety of tastes, colors, shapes, and textures.

Introducing New Foods: A Journey of Discovery

Introducing solid foods is an important stage in a baby’s development. It gradually allows babies to discover new foods and explore a multitude of flavors, textures, colors, and aromas.

VEGGY TOYS are part of this journey of discovery.

By representing fruits and vegetables in a playful, colorful, and approachable way, these little characters help children become familiar with different foods from an early age, spark their curiosity, and develop a positive relationship with food.

Fruits & Vegetables to Play With… Almost Good Enough to Eat! 🥕🍓

At MYUM, we created a collection of crochet toys inspired by nature and food.

A wonderful variety of fruits and vegetables becomes a whole family of little companions for babies.

• Our rattles allow babies to stimulate their senses while discovering fruits and vegetables: from the turnip and fennel, to peas and leek. On the fruit side: cherries, banana, and many more.

• Our music boxes come in the shapes of Ringo the Apple, Paul the Pear, John the Lemon, and George the Strawberry.

• Our loveys are also part of this joyful family, including the famous radish and the delicious carrot.

Let’s Cultivate Our Garden 🌱

“Let’s cultivate our garden,” wrote Voltaire in Candide. At MYUM, we have decided to turn this idea into a true mission.

Through VEGGY TOYS, our ambition is to introduce children to Nature, fruits, and vegetables, while encouraging a joyful and positive relationship with food.

Because educating children about taste from an early age also means giving them the tools to make more informed food choices later in life.

In a world where ultra-processed foods play such an important role, bringing fresh produce and home cooking back into focus is a simple way to encourage a more balanced diet.

And what if it simply started with a little crochet radish, a smiling carrot, or a musical strawberry? 🥕🍓

Growing Up with MYUM Also Means Learning to Love Nature. 🌱

To learn more about the importance of healthy and balanced nutrition, explore the recommendations from the World Health Organization (WHO).

Let’s not wait for unhealthy habits to take root. Let’s start from an early age by giving children a taste for diversity, nature, and wholesome foods.

With MYUM and VEGGY TOYS, let’s cultivate our garden together! 🌱🥕🍓

* Survey conducted by Harris Interactive for the French government in March 2024, as reported by Le Figaro.

** Mens sana in corpore sano, a quotation from Juvenal’s tenth Satire.

*** Voltaire (1694–1778), Candide**, 1759.**