🧶 Our Craftsmanship, Inspiring Little Ones

🌿 An Ancient Craft, Still Very Much Alive

Crochet is an ancestral craft, practiced for generations in cultures around the world. While its exact origins remain uncertain, this beautiful technique has evolved across centuries and continents.

Like knitting, crochet consists of interlocking loops of yarn to create an endless variety of shapes and textures. But unlike knitting, which generally uses two needles, crochet is worked with a single hook.

And in our increasingly mechanized world, crochet has preserved something truly precious: the human hand. 👐

Each stitch is made individually. Every movement requires precision, patience and dexterity.

Creating a crochet object takes time. A lot of time.

And that is precisely what makes this craft so special: no machine can fully replace the skilled hand of a crochet artisan.

🧵 One Stitch, One Gesture, One Story

Crochet is much more than a technique or a creative pastime.

It is a true form of craftsmanship and artistic expression, where every stitch reflects the time, patience and expertise of the person who made it.

At MYUM, this human dimension is at the heart of everything we do.

Our VEGGY TOYS are not simply manufactured.

They are brought to life, stitch by stitch, by skilled hands. ❤️

Behind every little character are hours of careful work, concentration and passion.

🍓 It All Started With a Strawberry…

The story of VEGGY TOYS begins with Faustine Durand, MYUM’s founder and creator.

While studying at the École des Beaux-Arts in Paris, Faustine discovered crochet and began experimenting with the technique alongside her friend Paulina Léonor.

In the evenings, they would crochet together, creating all kinds of fruits and vegetables. 🍓🥕🍆

They experimented, started over, refined their techniques and explored the endless possibilities of crochet.

Then, during a study trip to Tokyo, an idea began to take shape.

Faustine created a large crochet strawberry with two little eyes and a tiny mouth.

🍓👀👄

The very first VEGGY TOY was born!

Inspired by the Japanese Kawaii aesthetic and its adorable characters that bring personality and emotion to everyday objects, this first crochet fruit became the beginning of a whole new adventure.

👩🌾 From Two Hands… to a Whole Team

A few years later, MYUM – THE VEGGY TOYS was officially launched.

But there was one small problem…

Demand was growing. And Faustine only had two hands! 😄👐

To keep creating at a larger scale while preserving the handmade character of her designs, she joined forces with Lin and Jenny to establish MYUM CRAFT FACTORY.

A workshop created and run by women, where crochet expertise is shared, refined and passed on.

Today, more than thirty female artisans contribute to bringing MYUM creations to life.

👩🌾👩🌾👩🌾

More than thirty women. More than thirty stories. And, most importantly, dozens of skilled hands bringing MYUM’s little characters to life, one stitch at a time.

💚 Crochet at the Heart of MYUM

At MYUM, crochet is much more than a manufacturing technique.

It is at the heart of our identity, our story and our commitment to craftsmanship.

Choosing a VEGGY TOY means choosing an object that takes time to make.

It means supporting a traditional craft and the women who keep this expertise alive.

And it means giving a child something different from a mass-produced toy:

a toy with a story, a texture, a personality and a soul.

🧸 Toys Made With Meaning

VEGGY TOYS were born from the meeting point between craftsmanship, design and imagination.

Crochet allows us to create unique shapes, textures and characters, while our colorful fruits and vegetables invite children to touch, hold, observe, explore and imagine.

🌱 Toys that encourage sensory discovery.
🧶 Textures little hands want to explore.
🎨 Colors that spark imagination.
🍓 Characters that inspire stories.
👶 Companions created for little ones.

🎥 And No… The Video Isn’t Speeded Up!

Want to see our artisans at work?

Take a look at our videos and watch crochet in action.

🎬 One important detail: the video is not sped up!

Yes, really… this is their actual working speed! 😄

When you have truly mastered your crochet hook, the stitches can fly by at an astonishing pace.

🧶 Want to Learn Crochet?

Feeling inspired to pick up a hook? Or looking to improve your technique?

We recommend exploring DMC, a trusted name and wonderful resource for everything related to yarn and crochet.

Ready, set… crochet! 🧶✨

🍓🥕 Meet the VEGGY TOYS Family

And now, meet the characters!

🍓 The Reversible Strawberry

Our most intricate creation!

The Reversible Strawberry combines two shapes in one delightful creation: a flower and a strawberry.

🌸 ➡️ 🍓

A playful transformation that allows children to discover, through play, how a flower becomes a fruit.

🌱 Some of Our Favorites

And then there are the little ones we have a particular soft spot for…

🥕 Charlotte the Carrot
🌱 Louie the Radish
🍒 The Cherry Sisters

And a whole joyful family of crochet fruits and vegetables.

Some are cheeky. Some are sweet. Some even stick out their tongues… 😜

But they all share the same spirit:

a love of crochet, a passion for beautiful design, and a desire to introduce children to a world filled with color, nature and imagination. 🌱🧶💚

💚 At MYUM, Every Stitch Matters.

Because, in the end, a VEGGY TOY is more than just a toy.

It is a craft passed down, hours of work, skilled hands and a whole lot of passion, all brought together in a little character designed to accompany a child’s earliest discoveries.

One stitch at a time.
One toy at a time.
One story at a time. 🧶✨